We are Snack’In-fuencers

SNACK’IN FOR YOU

Snack'in for you challenge

The Snack’in For You Challenge Not many markets are as saturated as the snacks and appetizers fields. From unimaginable flavors to colors we didn’t even know existed... But when Snack’in For You, Campofrío's new snack brand, came to Uvedobleká looking for a strategy to start from scratch their social media presence, we knew exactly what to do.

How did we get there?

We kicked off with a big 360º brand launch campaign: video campaigns on YouTube, Instagram, and Facebook, cinemas in Madrid and Barcelona, digital billboards from major distributors like Carrefour, and programmatic advertising campaigns to make a clear impact directly at the heart of our target audience.

We added a mouth-watering content strategy: creatives that were so deliciously designed that they could almost be tasted through the screen, plus a micro-influencer campaign, the Snack’In-fluencers (wonderful product fans, like us), specially chosen for the audience they target: vegans, health-conscious, families… For each person who could be a target of the brand, we had the influencer who matched them! With them, we designed the “Choose your Snack’In-fluencer” campaign, where they competed to show which was the best flavor.

*Spoiler*: It was impossible for just one to win!

WK Solution

There’s no denying it, we love brainstorming sessions that involve food. Why? Because the first step is to make sure you really understand the product :) After making sure we did, we designed a comprehensive strategy that combined attractive content -very focused on their target audience- on social networks, collaboration with niche micro-influencers, and, as a bonus, a programmatic advertising campaign and outdoor advertising to give us a boost and achieve the most ambitious brand launch possible -to maximize the budget, which, as always, was a bit tight-.

We are Snack’In-fuencers

SNACK’IN FOR YOU

El reto de SNACK’IN FOR YOU

The Snack’in For You Challenge Not many markets are as saturated as the snacks and appetizers fields. From unimaginable flavors to colors we didn’t even know existed... But when Snack’in For You, Campofrío's new snack brand, came to Uvedobleká looking for a strategy to start from scratch their social media presence, we knew exactly what to do.

Solución WK

There’s no denying it, we love brainstorming sessions that involve food. Why? Because the first step is to make sure you really understand the product :) After making sure we did, we designed a comprehensive strategy that combined attractive content -very focused on their target audience- on social networks, collaboration with niche micro-influencers, and, as a bonus, a programmatic advertising campaign and outdoor advertising to give us a boost and achieve the most ambitious brand launch possible -to maximize the budget, which, as always, was a bit tight-.

¿Y cómo llegamos ahí?

We kicked off with a big 360º brand launch campaign: video campaigns on YouTube, Instagram, and Facebook, cinemas in Madrid and Barcelona, digital billboards from major distributors like Carrefour, and programmatic advertising campaigns to make a clear impact directly at the heart of our target audience.

We added a mouth-watering content strategy: creatives that were so deliciously designed that they could almost be tasted through the screen, plus a micro-influencer campaign, the Snack’In-fluencers (wonderful product fans, like us), specially chosen for the audience they target: vegans, health-conscious, families… For each person who could be a target of the brand, we had the influencer who matched them! With them, we designed the “Choose your Snack’In-fluencer” campaign, where they competed to show which was the best flavor.

*Spoiler*: It was impossible for just one to win!