Michelin Star Strategy

Javier Aranda

Javier Aranda’s challenge

Javier Aranda is not just a chef; he is a culinary artist whose talent deserves an international platform. The challenge was clear: How do we get this platform? How do we give him more visibility and increase his visibility as a Michelin star chef? And, more importantly, how do we position ourselves in the competitive gastronomic world? We tell you about it with a glass of Tempranillo and a foie tapita in one hand.

So how did we get there?

The execution of the new strategy resembled the exact choreography of a haute cuisine kitchen. An art and creative direction that worked as a head chef does: working from content creation to resonate with their audience, cobrandings that have created links that strengthen both brands, a communication focused on capturing the essence of their cuisine, a digital version of their kitchen from their website to every digital piece, always everything planned to the maximum detail.

WK Solution

The day of the meeting, we said at the same time as Javier, "This has to be tried by more people!, that's when we knew there was a match. Javier, who has a dream to inspire others through his cooking, had it clear: he wanted to create an emotional connection that transcended the physical and brought his art and his roots to every corner of the planet.

Challenge Accepted! To achieve our goals, we needed to work on several things: a rebranding that would elevate his discourse, the user experience both on his website and in the restaurant, his online discourse, his communication strategy and a comprehensive digital strategy.

Michelin Star Strategy

Javier Aranda

El reto de Javier Aranda

Javier Aranda is not just a chef; he is a culinary artist whose talent deserves an international platform. The challenge was clear: How do we get this platform? How do we give him more visibility and increase his visibility as a Michelin star chef? And, more importantly, how do we position ourselves in the competitive gastronomic world? We tell you about it with a glass of Tempranillo and a foie tapita in one hand.

Solución WK

The day of the meeting, we said at the same time as Javier, "This has to be tried by more people!, that's when we knew there was a match. Javier, who has a dream to inspire others through his cooking, had it clear: he wanted to create an emotional connection that transcended the physical and brought his art and his roots to every corner of the planet.

Challenge Accepted! To achieve our goals, we needed to work on several things: a rebranding that would elevate his discourse, the user experience both on his website and in the restaurant, his online discourse, his communication strategy and a comprehensive digital strategy.

¿Y cómo llegamos ahí?

The execution of the new strategy resembled the exact choreography of a haute cuisine kitchen. An art and creative direction that worked as a head chef does: working from content creation to resonate with their audience, cobrandings that have created links that strengthen both brands, a communication focused on capturing the essence of their cuisine, a digital version of their kitchen from their website to every digital piece, always everything planned to the maximum detail.