Branding and strategic plan

Nordberg Medical

Nordberg Medical's challenge

Brands, to a certain extent, are like people: they are born, they evolve, they go through moments that change them, but first they are born. In the case of Nordberg Medical, a Swedish company dedicated to creating revolutionary products in the field of medicine, their development was a journey that we made together with them.

Nordberg Medical came to our door with a Hej! and a clear objective: to define and build Nordberg Medical Medtech so that it reflects their identity. We had the same premise for their JULÄINE product.

And how did we get there?

One is not born and reborn every day, so we took it very seriously. The day we started this project was like the first day of school: we were on time, we came with enthusiasm, and a smile on our faces. We designed their brand books taking into account all the lessons we had learned, the best practices of the sector, and some secret sources of inspiration, like the best formulas of the brand. We rolled up our sleeves and defined, based on the strategy, the visual and verbal guidelines: clear identities for each of them.

Once everything was created, we developed a digital and communication strategy to amplify the brand's reach.

It was an organic process, we worked side by side with the client literally, it seems that they live in our office.

WK Solution

Just like the promise of their flagship product, the solution was... make it look beautiful! A branding process and, as with anything new that fills you with pride, a plan to show it to the world: a communication plan to make the new brand shine for its target audience. We also built the strategy from which the two brands were born with a single purpose: to build recognition of both the new Nordberg Medical brand and its product, JULÄINE.

Branding and strategic plan

Nordberg Medical

El reto de Nordberg Medical

Brands, to a certain extent, are like people: they are born, they evolve, they go through moments that change them, but first they are born. In the case of Nordberg Medical, a Swedish company dedicated to creating revolutionary products in the field of medicine, their development was a journey that we made together with them.

Nordberg Medical came to our door with a Hej! and a clear objective: to define and build Nordberg Medical Medtech so that it reflects their identity. We had the same premise for their JULÄINE product.

Solución WK

Just like the promise of their flagship product, the solution was... make it look beautiful! A branding process and, as with anything new that fills you with pride, a plan to show it to the world: a communication plan to make the new brand shine for its target audience. We also built the strategy from which the two brands were born with a single purpose: to build recognition of both the new Nordberg Medical brand and its product, JULÄINE.

¿Y cómo llegamos ahí?

One is not born and reborn every day, so we took it very seriously. The day we started this project was like the first day of school: we were on time, we came with enthusiasm, and a smile on our faces. We designed their brand books taking into account all the lessons we had learned, the best practices of the sector, and some secret sources of inspiration, like the best formulas of the brand. We rolled up our sleeves and defined, based on the strategy, the visual and verbal guidelines: clear identities for each of them.

Once everything was created, we developed a digital and communication strategy to amplify the brand's reach.

It was an organic process, we worked side by side with the client literally, it seems that they live in our office.