Brand development over time

Mitsubishi Electric

Mitsubishi Electric's challenge

Sustainability and innovation. Two of the words that best define Mitsubishi. A brand that, for many years, has been a benchmark in Spain. And yet, they needed a spark of energy...

And how do we get there?

We created a very emotional positioning that fits with all the years of experience that the brand has with the consumer, and, spoiler, all the years that we have been with them. That's how Siempre contigo came about, a development from conceptualization to the downloading of creative pieces.

The results? We must have done something well, because we have continued to collaborate since 2019, as with the launch of the new ECODAN, creating a multitude of activations, the BOX DE AGUA and BOX DE INVERNO, designing events and tours throughout Spain that look this good.

Mitsubishi is now not only the favorite brand of distributors,but also of customers.

WK Solution

For a century and a half, Mitsubishi has designed all kinds of products that make its customers' lives easier. Products ranging from simple stationery items to heaters, air conditioners... to automobiles.

Now, Mitsubishi Electric wants to change the focus of their message and connect with their audience, and we're going to help them do it... Starting with communication. And so we created the first communication to the end customer: ALWAYS WITH YOU.

Brand development over time

Mitsubishi Electric

El reto de Mitsubishi Electric

Sustainability and innovation. Two of the words that best define Mitsubishi. A brand that, for many years, has been a benchmark in Spain. And yet, they needed a spark of energy...

Solución WK

For a century and a half, Mitsubishi has designed all kinds of products that make its customers' lives easier. Products ranging from simple stationery items to heaters, air conditioners... to automobiles.

Now, Mitsubishi Electric wants to change the focus of their message and connect with their audience, and we're going to help them do it... Starting with communication. And so we created the first communication to the end customer: ALWAYS WITH YOU.

¿Y cómo llegamos ahí?

We created a very emotional positioning that fits with all the years of experience that the brand has with the consumer, and, spoiler, all the years that we have been with them. That's how Siempre contigo came about, a development from conceptualization to the downloading of creative pieces.

The results? We must have done something well, because we have continued to collaborate since 2019, as with the launch of the new ECODAN, creating a multitude of activations, the BOX DE AGUA and BOX DE INVERNO, designing events and tours throughout Spain that look this good.

Mitsubishi is now not only the favorite brand of distributors,but also of customers.