A sustainability approach

Agua en Caja

The Agua EnCaja Challenge

When it comes to sustainability issues, it's important to get it right. No more pretending to want to protect the planet but not knowing how to recycle well.

Greenwashing?... We say no. Water in a Box takes sustainability very seriously. They want to go beyond the cliché: "how do we save this planet?"

And how did we get there?

The day we started the Agua EnCaja strategy, we felt connected to nature, full of good ideas and eager to change the world.

The result? Focusing on capturing the attention and reaching the heart of the audience with the aim of spreading messages about sustainability, offering valuable content and reinforcing being the alternative to less sustainable packaging.

To amplify its reach, we conduct paid advertising and search engine marketing (SEM) campaigns, specifically targeting people interested in sustainability.

The idea behind the call to action was not only to increase interaction with the brand, but also to involve the community in the environmental care mission promoted by Agua EnCaja.

WK Solution

Since you already know us, we told our friends at Agua EnCaja the truth as it is as uncomfortable as it may be at times: we can't save the planet with a few campaigns on Instagram, nor can we claim to be heroes.

We agreed very quickly, we can't just talk about product, the focus has to fall on the cause: increasing your audience engagement on networks by strengthening your sustainability message and thus creating a bond with consumers.

A sustainability approach

Agua en Caja

El reto de Agua en Caja

When it comes to sustainability issues, it's important to get it right. No more pretending to want to protect the planet but not knowing how to recycle well.

Greenwashing?... We say no. Water in a Box takes sustainability very seriously. They want to go beyond the cliché: "how do we save this planet?"

Solución WK

Since you already know us, we told our friends at Agua EnCaja the truth as it is as uncomfortable as it may be at times: we can't save the planet with a few campaigns on Instagram, nor can we claim to be heroes.

We agreed very quickly, we can't just talk about product, the focus has to fall on the cause: increasing your audience engagement on networks by strengthening your sustainability message and thus creating a bond with consumers.

¿Y cómo llegamos ahí?

The day we started the Agua EnCaja strategy, we felt connected to nature, full of good ideas and eager to change the world.

The result? Focusing on capturing the attention and reaching the heart of the audience with the aim of spreading messages about sustainability, offering valuable content and reinforcing being the alternative to less sustainable packaging.

To amplify its reach, we conduct paid advertising and search engine marketing (SEM) campaigns, specifically targeting people interested in sustainability.

The idea behind the call to action was not only to increase interaction with the brand, but also to involve the community in the environmental care mission promoted by Agua EnCaja.